Clients
Single profileA client card with memberships, visit and purchase history. See what a member bought, when they came to the club and what's active for them right now.
Digital studio
A&W
Early access: onboarding our first clubs
Software for fitness clubs and pools:
app, CRM, turnstiles and POS
Our own product, not an add-on to someone else's platform. Memberships, schedules, trainer pay and QR entry in one system, with a member app.
The client app is part of the platformQR entry through turnstilesATOL cash registers via ATOL Web Server
The product is in development. Early access is open: we're taking on a few clubs and building out the system around their workflows.
Building platforms and apps since 2009
mobile apps, e-commerce and CRM — related studio projectsClient app
membership, schedule and booking on your phone
QR entry
turnstile opens with a code from the app
ATOL cash registers
fiscal receipt at the moment of sale
Trainers and reports
pay is based on class load and sales
Where clubs lose money and sanity
The four situations we hear most often from managers of gyms, studios and pools.
Records live in Excel and in the front-desk manager's head
Memberships, freezes and remaining visits live in a spreadsheet only one person edits. Disputes surface at the front desk, in front of the client, and get settled from memory.
Trainer pay is calculated by hand
At the end of the month, someone pulls classes, sales and commissions into a spreadsheet. Trainers can't check the math, and the manager can't quickly see which trainers actually make money for the club.
The system is expensive to maintain
Off-the-shelf software on the 1C platform comes with licenses, updates and a visiting programmer. Every change for your club's processes goes through a contractor and is billed separately.
Customers have no app to install
The schedule is on social media, renewals happen at the front desk, the card is plastic. Between visits, the club simply isn't on the client's phone — and has no way to remind them it exists.
What the platform is made of
Nine modules that cover everything a club does — from the member profile to the till receipt and the per-studio report.
Memberships and services
Bundle builderEach membership bundles a set of services: one-time or monthly, with or without a visit limit. New club offerings are built from existing services — no developer needed.
Schedule
Studios, pool, trainersClasses are tied to a studio, pool lane and trainer. Each studio's load is visible a week ahead, not pieced together from chats.
Trainers and payroll
Priced by usagePay is calculated from sessions delivered and memberships the trainer has sold. The calculation breaks down line by line, so you can show it to the trainer directly.
Client app
Customer account and purchasesMembership, schedule and class booking on your phone. Renewals and purchases right in the app, no trip to the front desk.
Access control
QR code entryThe turnstile checks the membership at entry: the client shows a code from the app. The platform integrates with the club's access control system.
Cash registers
ATOL via Web ServerEvery sale instantly gets a fiscal receipt: ATOL cash registers connect via ATOL Web Server, with no separate POS software at the front desk.
Gift cards
Gift cardsSell and redeem gift certificates: face value, expiry date and status are visible in the client profile and the sales report.
Reports
Sales, trainers, studiosRevenue by service and membership, trainer performance, gym and pool occupancy — in the system, not in a monthly spreadsheet.
It's one product with one database, not a set of programs stitched together by an integrator. The member, their membership, the turnstile entry and the cash register receipt are links in a single data chain.
How it all works together
One scenario runs through every module: a member buys a membership on their phone, and the club gets the receipt, the entry and the numbers in reports — no manual input at any step.
In-app purchase
Members renew their membership on their phone and pay by card. No front-desk staff involved.
Fiscal receipt
The sale goes to an ATOL cash register via ATOL Web Server, and the customer gets a receipt.
QR code for entry
An entry code appears in the app — based on the active membership and its services.
Turnstile
Access control lets members in by code, and the visit is deducted from the membership the moment they pass through.
Reports and payroll
Sales and visits feed the reports by service and room, and each class counts toward the trainer's pay.
No step requires re-entering data by hand: sales, check-ins and classes are recorded where they happen.
Hardware at the front desk and entrance
The platform is built to work with the equipment your club already has. Anything that won't work, we'll flag during the site survey, before work begins.
Access control and turnstiles
QR code entry from the app- The platform tells the access control system whether to let a client in: entry depends on an active membership and the services it includes
- Each entry deducts a visit and is logged in the client's history — no paper log needed
- We work with the turnstiles you already have; the exact controller and protocol are confirmed during the site survey
ATOL cash registers
Fiscal receipts via ATOL Web Server- A membership, service or gift card sale goes to the receipt from the same screen where it was processed
- Connects to the cash register over the network via ATOL Web Server: no separate POS software needed at the front desk
- Online payments in the app get a fiscal receipt, just like sales at the front desk
We don't push hardware. If your club already has turnstiles and a POS, we connect to them; if you're just opening, we'll help put together the right setup for your space.
How we differ from the usual options
Three ways clubs handle this today — and what changes with our platform.
The usual wayWhat changes with AW Fitness
Excel and paper logs
Memberships, freezes and visits live in a file that only one admin can edit?
What changes with AW FitnessThe system keeps the records, not a person. A visit is deducted the moment a member passes the turnstile, client history builds itself, and there are no spreadsheets to reconcile at month-end. Off-the-shelf 1C-based system
Paying for platform licenses, updates and a visiting specialist, while every customization goes through a contractor?
What changes with AW FitnessWe write the product ourselves — the platform needs no 1C licenses and no 1C specialist. Customizations for your club's processes are done by the same team that built the system. If your accounting runs on 1C, we integrate rather than migrate. A patchwork of separate services
CRM in one service, the app in another, while access control and the POS live their own lives?
What changes with AW FitnessOne system, one database. Sales, check-ins and classes all land in the same data, so reports add up without exports or cross-system reconciliation.How work and payment are organized
Two parts: a platform subscription and implementation for your specific club. There's no public pricing yet — the product is in early access, and we don't want to quote a figure we'd have to revise.
Platform subscription
Pricing is locked in at early-access launchA monthly fee for a platform that just works
- Full CRM: clients, memberships and services, schedule, trainers and payroll, gift cards
- Client app with a customer account, membership purchases and QR entry
- Reports by sales, trainer and room
- Platform updates and technical support
- Hosting and backups of your club's data
Implementation
Custom quote for your clubOne-time setup work — quoted after a site survey
- Site survey: which studios, services, turnstiles and cash registers you already have
- Setting up services, memberships and schedules to fit your club's processes
- Integration with access control and ATOL cash registers via ATOL Web Server
- Migration of your client base and active memberships
- Admin training and support for the first weeks
Why there's no price on this page. Implementation depends on the equipment your club already has and how many services need to be migrated, and subscription pricing is still being finalized with our first early-access clubs. On a call, we review your facility and send an estimate with concrete numbers.
Related studio projects
The product isn't running in fitness clubs yet — so we show what it's built from: mobile apps on a single API, our own platform and work with a sports facility.
Case studies
Projects that work for business
From e-commerce platforms and CRM to websites and SEO. Many clients come back for a second and third project.
Client projects
Trusted by businesses across many industries
250+ projects built by A&W since 2009
How implementation works
The first two steps cost nothing and commit you to nothing: first we review your club, then we give you numbers.
Discuss your club
We get on a call and map out how your club works: gyms and pool, services and memberships, how trainers are paid, and what's at the entrance and the front desk.
Assessment and estimate
We review your equipment and current record-keeping and show what the platform can do today. Then we send a scope of work and an implementation estimate.
Platform setup
We set up services, memberships and the schedule around your club's processes, and migrate your client base and active memberships.
Hardware integration
Integration with access control and ATOL cash registers: we test QR entry and receipt printing on-site, not just on paper.
Club app
We build the client app in your club's branding and help you publish it to the app stores.
Launch and support
We train your front-desk staff and work alongside them for the first few weeks, fine-tuning settings to real situations at the desk.
Early-access clubs help shape the product: issues that come up on site go into upcoming releases.
Technology and approach
The stack behind the club platform: one database for all modules, a member app and integration with on-site equipment.
The core runs on Laravel 12 + GraphQL + PostgreSQL with Redis queues: clients, memberships, schedules and sales all live in one database. The front-desk CRM and the client app use the same API, so their data never drifts apart.
Questions people ask before starting
The platform is in development, and early access is open. Some modules are built; others are being finished together with the first clubs — so we don't promise a “turnkey rollout in a week.” We show exactly what's ready today on a call: no slides, right in the interface.
The work consists of a platform subscription plus implementation for your specific club. We quote the implementation after a site survey — it depends on your equipment and how much data needs to be migrated. We're setting the subscription price together with our first early-access clubs, so it isn't on the page yet: we don't want to publish a price we'd have to revise.
We build the product ourselves, so the platform needs no 1C licenses and no visiting 1C specialist, and any customization for your club is done by the same team that wrote the system. If your club's accounting runs on 1C, we integrate with it — no need to move off it.
Not necessarily. We work with what's already installed: during the site survey we record the controller model and communication protocol. If specific hardware doesn't support the required mode, we'll tell you before work starts — not after you've paid.
Club entry works via a QR code in the app: the platform tells the access control system whether to let the member in. The specific access control system is confirmed during the site survey — to match the equipment already installed or planned at the club.
ATOL cash registers connect via ATOL Web Server: a membership, service or gift certificate sale goes to a fiscal receipt right from the screen where it was made. In-app online payments are fiscalized the same way as front-desk sales.
A mobile app for iOS and Android plus a client portal. Members see their membership and schedule, renew and buy, and show a QR code at the turnstile. We handle app store publishing.
Yes, migrating your client base and active memberships is part of implementation. We work out the export format during the site survey: the tidier the file, the less manual work — but we can handle messy, living spreadsheets too.
A&W Digital Studio: we've been building platforms, web services and mobile apps since 2009. AW Fitness is our own product, not a resold off-the-shelf box, so development and support are handled by the same team.
Setup, data migration and training are all done remotely. On-site work — where turnstiles and the POS need to be physically connected — is discussed separately.
Let's walk through your club on a call
We'll walk you through the platform, be upfront about what's ready today and what's still being built, and estimate the rollout for your studios, services and equipment.
We usually reply within one business day.