We build e-commerce platforms for businesses

It's the first thing we discuss. We migrated Vporyadke from WordPress, which had about 53,500 URLs in Yandex's index. Here's how it works: we match old and new URLs by SKU; live products get a 301 to their exact new URL, discontinued ones get 410 Gone, and categories without a direct match get a 301 to the relevant section. We never mass-redirect to the homepage: Yandex treats that as a soft 404 and demotes the site. To make it work, we need a “URL ↔ SKU” export from your current site's database.

Import into the site is automatic: catalog, categories, brands, stock levels and customer-specific prices flow in from 1C with no manual work. Sending orders back to your accounting system is configured for your setup — the 1C configuration, whoever customizes it and the exchange format differ for every business, so it's a separate stage of work, not a checkbox in settings. Meanwhile, managers get instant order alerts in their preferred channel — a push with sound in the CRM, email, Telegram, MAX or VK — and change the status in a couple of clicks, so no order gets lost, even while the sync is being set up.

The platform core includes a web storefront and Telegram — a Mini App for customers and a bot for managers. We built Mini Apps and bots for VK and MAX in our own product, Razdachka, where they run in production, and we connect them to the platform as a separate module during implementation. The architecture is API-first: any new channel talks to the same core as the website, so the catalog, prices and bonus points are identical everywhere.

No, just one. Accounts are merged by phone number: the number is normalized to a single format and serves as the identity key, so profiles from Telegram, VK, MAX and the website merge into one user. The customer has one cashback balance, one order history and one delivery address in every channel — and you get one customer card instead of three. If auto-matching fails, an operator links the profiles manually in the admin panel.

Because manual catalog management, weak B2B and no retention cost you money every day — in lost orders and managers' time. If none of that sounds familiar, there really is nothing to change. We'll tell you so honestly during the audit.

We don't build the platform from scratch — we deploy a proven product as a dedicated instance for you, and every rollout makes it cheaper. It's also modular: start with one block — accounting integration, a loyalty program or Telegram sales — and add the rest step by step instead of paying for everything at once.

The platform was built from day one for complex 1C catalogs: category hierarchies, brands and product groups, thousands of SKUs, and B2B pricing with custom price lists for each organization. Images are bulk-uploaded as an archive, matched by SKU and automatically converted to WebP.

We connect a payment gateway for each client during implementation — it isn't a preconfigured feature. For B2B, the core already supports invoice payment with the company's details and a choice of bank account.

Today the platform provides a YML feed for Yandex Market. Full two-way marketplace connectors are a separate project for each specific marketplace; the API-first architecture makes them possible, but we won't promise “marketplace integration out of the box”.

Fair enough. The platform is built on an open stack — Laravel, Nuxt, PostgreSQL — not a closed box. The code and data are yours, documentation is handed over, and any team that knows this stack can maintain the project.

The platform runs on two production instances: Vporyadke and Ma La Skin. One codebase serving two different clients — so replicability is proven in production, not in a slide deck. Each instance is updated on its own schedule: the second client doesn't automatically get everything the first one gets.